I started with a book that was a case study of myself. It did well because it captured the zeitgeist. Today I write everything from landing pages to full-on campaigns to ghostwritten biographies for some of the most interesting people in tech.

After my book came out, I learned that tech needs writers too. Like, a lot. I also learned about the wonderful world of user research: in this day and age, there's just no excuse for a sh*tty website.

I channel my oldest-child energy (which is a nice way of saying I'm a worrier) into getting things done. My secret? I love to build culture remotely.